# Profiles

A **Profile** is a local, name-only identity. There is no account, no email, no
password, and nothing stored in the cloud. You give it a name, and Curator assigns it
an avatar automatically.

Each profile is separate, with its own setup. When more than one profile exists on a
Mac, a profile picker appears at launch so you can choose which one to open.

[Set up Curator](/get-started/setup/)